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In the wake of the pandemic’s impact on business operations and cash flows, Aditya Birla Fashion and Retail Ltd will seek shareholders approval for raising its borrowing limit up to Rs 4,500 crore in its upcoming Annual General Meeting (AGM) on September 7, among other proposals.
In a regulatory filing on Sunday, the company said that its ninth AGM, in 2016, the shareholders authorised the company’s Board of Directors to borrow from time to time, any sum of monies, provided that the total outstanding amount so borrowed shall not, at any time, exceed the limit of Rs 3,500 crore.
Considering the adverse effect of COVID-19 pandemic on business operations, cash flows and resultant slowdown of economic activities, the said fund requirement is crucial to strengthen the company’s existing business operations and growth plans, it said.
“This is also required to ensure adequate liquidity in the uncertain times. Keeping the same in view, it is proposed to increase the overall borrowing limits of the company under the provisions of Section 180(1)(c) of shareholders of the company at their thirteenth annual general meeting,” the company said in the filing.
It also said that the board has proposed to seek approval of shareholders by way of special resolution to authorise the board to enhance the borrowing limits of the company in such form, “manner and ranking as may be determined by the Board of Directors from time to time, in consultation with the lenders”.
Being an idea-driven firm with customer centricity at the core of our operations, the use of POS driven database systems and intelligently placed CRM has made it possible for the company to maintain low inventory levels across different categories. It has also enabled us to be the market pioneers in the introduction of innovative fresh fashion and general merchandise at the most affordable prices.
Innovation for me is about offering a basic product, doing it really well and in ways that are consistent. At Bombay Shirt Company, we are on a mission to offer a shirt that is impeccably tailored, using only the best quality ingredients, at prices that are accessible. We have recently launched the BSTee, a basic t-shirt but one that stands out in the crowd because of the way it’s designed.
While India scores very high on traditional art and weaves which also become inspiration for large fashion houses globally, we are still not the leaders in driving the fashion industry. We need to promote and build platforms of international standards to enable fashion to get highlighted and not just traditional Indian wedding wear.
She further adds on the future of digital payments in India, saying, “Digital payments adoption will be higher than cash on delivery mainly because of the cashback offers. Analysts, on average, estimated that digital payments comprised 55 to 60 percent of all e-commerce transactions during the festive sales. However, payments by cash on delivery account for about 60 percent of all e-commerce purchases on regular days.”
We also need to direct our CSR investment into R&D projects with leading universities to adopt and innovate sustainable technological initiatives. With greater public and industry initiatives, the government will come up with legislations to offer a level playing field as well as incentivise sustainable production.8. RAGHUL SIKKA, EXECUTIVE DIRECTOR, DIXCY
Demonetisation may have made people get accustomed to online and card payments, but cash is still the King! Majority of the brands in the online space talk about how Cash on Delivery (COD) still rules the game. Mobile wallets too have gained a lot of popularity and if we have to rate the modes of payments, it would be COD followed by mobile wallets, cards and then online bank transfer.
The differentiating factor between today’s consumer and that of the past is awareness and demand for more conscious, eco sensitive products. Being simply trend driven or design driven will not cut it. The definition of a successful product/brand itself encompasses being sustainable today.
Fashion business means change, the key product remains the same but how you present it to the consumer needs to change. A pair of denim is classic but adding a twist to that pair becomes imperative since consumers are always on the lookout for something exciting or new. Fashion over the last 10 years has become less restrictive, consumers open to fast fashion. While mixing of fabrics was difficult in the past to create a new look, it is possible now, both because of technology and consumer acceptance. It’s all about pushing the boundaries to create an interesting product which also needs to be liked by people.
To ask for systemic change becomes too abstract for consumers. Ask yourself how you buy apparel: do you reflect about ethical aspects when you buy a new pair of trousers such as how much water has been used or how much carbon dioxide has been released in the production, how your purchase affects landfi ll, or whether the brand is linked with a collapsed garment factory or whether harmful chemicals have been used? Most probably not.
Fashion, to me, is a culmination of comfort and trend defined through what you wear and how you wear it. Everybody (most of the people) like to be fashionable and show their personality through clothes. Lot of trends get highlighted during fashion week and since the world is connected through web, it penetrates every corner of the world simultaneously. In India a lot of home grown designers and brands have found a foothold who keep on infusing trends in the country regularly. Apart from this there is no dearth of international brands who highlight style as well. If you look around you’ll notice that people have become more aware of what works for their body type and embrace fashion accordingly. At the end of the day a good design sells, and consumers are getting conscious of their preferences more.
Reiterating the same is Vijay Pal Singh Johal, Director, Truffle Collection. “After selling a million pairs in UK, we tapped the growing market of India through e-commerce. E-commerce has helped us reach a lot of Indian households and is vastly shaping up our business,” he says.
Fashion is no more limited to dressing up. It has, over the years become an extended version of one’s personality, an expression of oneself. The industry as a whole, over the last decade, has seen a revolutionary change and is making its mark on the world stage. The growing inclination of Indian consumers towards fast-fashion is allowing brands and retailers to sell their products all-year-round whilst creating employment opportunities. Fashion has become affordable, clothes available at reasonable prices.
Revealing the advantages that come bundled up with online presence, Tanvi Malik, Co-Founder, FabAlley and Indya states, “Both our brands are present online and offline, and we have seen a lot of emerging synergies between the two channels. Online enables discovery, provides a sense of convenience to our customers with speedy logistics and gives an endless window to showcase the depth of our products. Since women are becoming more tech-savvy, independent and shorter on time due to working hours, our online channels enable them to conveniently shop on our websites.”
There’s a host of major consumer trends emerging in recent times. Today’s consumers have radically different priorities, along with a transformative effect on the fashion industry as well. The paradigms are shifting in terms of the way people consume fashion and engage with changing trends.
Design thinking is at the core of all our decisions. I am of opinion that structures are collapsible in nature, and flexibility and simplicity will lead us for the next few years. If a brand is not innovative it will fail to deliver value to its customers. Be it fashion industry, luxury or any other sector. We have to match the standard techniques opted and try and achieve a new caliber of business. It is the technology and innovation which makes the fashion sector so remarkable and appealing!